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Our Story

For nearly 20 years we have been providing innovative and smart motorist support solutions starting with the introduction of the first ever regional roadside assistance program in 2001 to the latest digital roadside solutions.

No other company in the region can boast of the line-up of prestigious Clients that we have represented for many years now.

We Have Been
Driving Customer Experience And Happiness Since 2001

2001
Incorporation of MENA Assistance
Incorporation of MENA Assistance
Roadside Assistance for Ford Motor Company
Roadside Assistance for Ford Motor Company
2002
Roadside Assistance for Jaguar Cars
Roadside Assistance for Jaguar Cars
2003
Roadside Assistance for Land Rover Limited
Roadside Assistance for Land Rover Limited
2004
Roadside Assistance for Volvo Cars
Roadside Assistance for Volvo Cars
Customer Relationship Centre for Volvo Cars
Customer Relationship Centre for Volvo Cars
2006
Customer Relationship Centre for Jaguar Cars
Customer Relationship Centre for Jaguar Cars
Customer Relationship Centre for Land Rover
Customer Relationship Centre for Land Rover
2009
Customer Relationship Centre for Ford Motor Company
Customer Relationship Centre for Ford Motor Company
2011
Roadside Assistance for Porsche Middle East & Africa
Roadside Assistance for Porsche Middle East & Africa
2012
Incorporation of TRAC – The Roadside Assistance Company
Incorporation of TRAC – The Roadside Assistance Company
2014
Roadside Assistance for Al Tayer Motors (Maserati and Ferrari)
Roadside Assistance for Al Tayer Motors (Maserati and Ferrari)
Launch of Roadside Assistance SMS Notifications
Launch of Roadside Assistance SMS Notifications
2015
Roadside Assistance for Audi Middle East
Roadside Assistance for Audi Middle East
Introduction of Dealer Mobile Technician for Jaguar and Land Rover
Introduction of Dealer Mobile Technician for Jaguar and Land Rover
2016
Introduction of Dealer Mobile Technician for Ford Motor Company
Introduction of Dealer Mobile Technician for Ford Motor Company
2017
Roadside Assistance for Maserati Middle East
Roadside Assistance for Maserati Middle East
Customer Interaction Centre for Porsche Middle East & Africa
Customer Interaction Centre for Porsche Middle East & Africa
Launch of Digital Roadside Assistance
Launch of Digital Roadside Assistance
2018
TISAX Certification
TISAX Certification
ISO 27001 Certification
ISO 27001 Certification
2019
Customer Interaction Centre for Audi Volkswagen Middle East
Customer Interaction Centre for Audi Volkswagen Middle East

Why Outsource To Us

We play a big part in helping automotive brands reassure customers that they have made the right choice and that the brand is there to support them throughout their journey.

We help automotive manufacturers increase their customer loyalty and retention by enhancing service quality while also reducing their costs or resolving their capacity issues. By outsourcing to us they can focus on their core business by putting their trust in the hands of the industry specialist.