Managing Director and Founder of MENA Assistance
Monika is an automotive enthusiast who founded MENA Assistance in 2001. In the same year, she single-handedly set up the first ever roadside assistance program for Ford Motor Company covering 11 countries across MENA region. She grew up in Dubai and was the first Middle Eastern female karting champion spending her weekends in the Jebel Ali Race Track.
She has extensive hands-on experience in every aspect of the business. With her previous roles in logistics and advertising, she has a broad proficiency covering business development, client relations, operations and product development always with the highest emphasis on providing amazing customer experience and creating a safe and secure working environment.
She is an unconventional entrepreneur and innovator who always challenges the status quo and strives to improve and innovate. Monika enjoys expanding her knowledge base and developing new products and services to support her businesses.